Pip Durell is the Founder and CEO of WNU. A former Tatler Editor and Vogue Stylist, Pip saw the gap in the market while working at Vogue and knew there was a space for a well priced, high quality shirting brand for women. Pip lives in Battersea with her husband and dog, Aoife. 

WNU was inspired by men’s tailoring, and perfectly adjusted for women, the button-downs had to be sustainably sourced and stand the test of time. WNU is all about simplicity – paired back, laid back, timeless, effortless shirts – just like the woman who wears them. Our shirts are not about trends or fleeting style moments, but about a wardrobe essential in which to live a life; using the best materials, processes and practices for us and our planet, while committing to building a socially responsible structure in which to do business. WNU is B Corp Certified.