About Jamie:

Based in Scotland, Jamie’s talent and passion for make-up convinced her to train as a professional artist after leaving school. While studying, she gained essential experience working on counter for a luxury cosmetics brand; the interaction with customers and clients inspired such confidence and positivity, that her popularity, talent as a communicator and skills as an artist organically led her to start sharing her knowledge online. Jamie works closely with key international brand partners including NARS, GHD, Charlotte Tilbury and MAC. Her global success is often attributed to her talent, hard work, grounded nature and the mutual respect she shares with her loyal followers.

About VIEVE:

VIEVE  launched in November 2020.  The brand’s name means ‘Full of Life’ and this ethos is at the core of all we do.  Beauty with personality that inspires everyone to express themselves with newfound confidence and ease.

VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. 

Created by expert makeup artist and beloved beauty digital creator, Jamie Genevieve, VIEVE is high performance, aspirational yet accessible.  

We are passionate about our community and love nothing more than meeting our customer face to face in real life.  It’s one of the reasons that VIEVE  was born – Jamie’s relationship and ability to connect directly with her own audience.